This morning, while sitting in bumper-to-bumper traffic, my attention was drawn to the car in the next lane. It was covered in advertisements telling me that for a low-low price all of the dents from any vehicle could be removed with no damage to the paint. The deal seemed promising as I thought back over all the bumps and bruises my car has accumulated since I bought it over three years ago. Just as I moved to take down the company’s phone number, I noticed a huge dent on the backside of the car. My dreams of having a dent-free car were dashed and my only thought was, ‘Why on earth would I want my dents removed by a company who can’t even remove their own?’
Everyone has heard the old adage ‘Do as I say, not as I do’, as a 20 year old University student living out of home and working two jobs I see this phrase in action far more often than I would like to. When you first start living independently every person you know will start to give you advice on how to best manage your money, how much you should work, how much you should study, the list goes on… However, in my experience, I’ve found that the best and most practical advice comes from others who are in my situation. It would also appear to be true that in a business context, advice from your peers, those who have been there and done that, is probably the most valuable input you can receive.
While working as the Content Manager for Blackie McDonald I have become aware of many aspects of social media and its use in the business arena that I was previously unaware of. One of the simplest, although most important, pieces of information I’ve learnt about Social Media and Public Relations alike is that it is extremely easy to fall into the trap of instructing others to ‘Do as I say, not as I do.’
With social media becoming such an integral part of people’s lives and how they run their business’s it’s become increasingly important that Public Relations and Marketing companies grasp a hold of how to correctly manage social media. Instructing your clients to be consistently posting on Facebook or twitter means nothing if you are not doing the same. In fact, Blackie McDonald’s The Ten Tenets of Managing Teams Now tells managers to never ask their teams to ‘do anything you haven’t done before or wouldn’t be prepared to do yourself’.
The key to steering clear from the ‘do as I say, not as I do’ trap in this situation, is efficient social media, and it’s much easier than it seems. The easiest way to develop good social media is posting. It sounds too simple, but there is nothing more to it. In order to have a popular and engaging social media you must be posting relevant and entertaining content, at least two to five posts a day if possible.
Obviously, this simple tip is only a small part of what is involved in creating dynamic social media, but even so it’s a solid step towards getting a handle on social media.
Originally Posted on Black-Watch, January 28th 2014